Getting named and cited by ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews, and understanding how each one chooses its sources.
How Amazon's Rufus and other AI shopping assistants choose products, what sellers can influence, how to write listings that answer shoppers' questions, and how to test recommendations.
Rohit Bhisey ·
How Meta AI in WhatsApp and Instagram and Apple's Siri find information, the crawlers they use, and a combined checklist for being found and described accurately.
Gunakesh Parmar ·
Two of the four acronyms name distinct work, one is a Google feature and one is a synonym. The measurement terms are the real problem, because brand citation rate and share of model have no agreed definition. Which three numbers to keep, and why the rest is reading material.
Rohit Bhisey ·
What Google has documented about AI Overviews, and six steps to be cited in them: eligibility, ranking for sub-questions, usable passages, expertise, query checks and measuring clicks.
Gunakesh Parmar ·
Anthropic's three user agents explained, and six steps to be found and cited by Claude: access, readable HTML, precise answers, shareable pages, consistency and measurement.
Gunakesh Parmar ·
What Pew's click data shows, how retrieval-augmented generation decides which sources an assistant credits, the four stages companies move through from absent to recommended, and the order of work that actually pays off.
Gunakesh Parmar ·
How AI answers use video, and how to make your YouTube and on-site videos understandable: titles, descriptions, captions, chapters, watch pages, transcripts and VideoObject schema.
Rohit Bhisey ·
Why Microsoft Copilot depends on Bing's index, and seven steps to appear in its answers: Bing Webmaster Tools, IndexNow, Bingbot access, content, schema, Bing Places and measurement.
Gunakesh Parmar ·
How Google Gemini finds information, why the Google-Extended setting matters, and six steps to appear in Gemini's answers through Search, Maps, YouTube and a clear entity.
Gunakesh Parmar ·
How Perplexity finds and cites sources, and six steps to become one of them: crawler access, citable sentences, freshness, ranking for sub-questions, presence on cited sites and measurement.
Gunakesh Parmar ·
A step-by-step guide to appearing as a source in ChatGPT search: OpenAI's crawlers, access, readable content, answering buyer questions, search visibility and measurement.
Gunakesh Parmar ·
What Google has actually documented about AI Mode, what remains guesswork, and five strategy decisions that follow from the facts.
Gunakesh Parmar ·
A method for mapping the sub-questions AI assistants search when they answer a buyer's question, and assigning each one to a page, with a worked example.
Gunakesh Parmar ·
A 100-point framework to assess how ready a website is for AI search, across crawler access, rendering, entity clarity, content, original information, off-site presence and measurement.
Gunakesh Parmar ·
How long GEO takes, stage by stage: crawler fixes in days, content changes in weeks, brand mentions and model updates in months, and how to judge progress.
Rohit Bhisey ·
Which AI crawlers an Indian business should allow or block, by type of business, with robots.txt examples and the legal context in India.
Gunakesh Parmar ·
Seven reasons ChatGPT leaves a company out of its answers, a test for each, and a free template for tracking AI mentions over time.
Rohit Bhisey ·
What really changes when you move from SEO to generative engine optimisation, what stays the same, and where to start, based on documentation from Google and OpenAI and published studies.
Gunakesh Parmar ·
A step-by-step way to check robots.txt, your CDN or firewall, the server response and JavaScript rendering for ten search and AI crawlers, with a free Python script.
Ashruba Pankhade ·
How Brilad plans SEO, answer engine optimisation and generative engine optimisation as one four-phase process, what each phase covers, and what it cannot promise.
Gunakesh Parmar ·