Brilad works on three kinds of search visibility: ranking in Google’s results (SEO), being the answer Google shows at the top of the page (AEO), and being cited by AI assistants such as ChatGPT, Perplexity and Gemini (GEO). We also build the websites and integrations these depend on, on WordPress, Next.js and Laravel.
Services
| Service | What it covers | Start here if |
|---|---|---|
| AI Search Audit | Crawler access, rendering, indexing, schema, entity consistency and a baseline of AI assistant answers | You do not yet know where the problem is |
| SEO | Crawling and indexing, Core Web Vitals, site structure, keyword-to-page mapping | Important pages do not rank, or traffic has dropped |
| AEO | Question-led page structure, snippet formats, honest use of schema | You rank on page one but competitors hold the answer box |
| GEO | AI crawler access, entity clarity, citable passages, AI answer tracking | AI assistants ignore or misdescribe your company |
| AI Development | AI-ready WordPress themes, Next.js builds, Laravel MCP servers and AI features | The website itself is blocking crawlers or needs rebuilding |
How the three channels depend on each other
Google takes featured snippets from pages that already rank. Google’s AI Overviews use the same Googlebot crawl as normal search. ChatGPT, Perplexity and Claude search their own or partner indexes before they answer. In each case a page that cannot be crawled, rendered or understood drops out before any content work can help.
For that reason we plan the three together. The differences between the channels are set out in GEO vs SEO: what actually changes. A schema change is checked against both rich results and AI entity recognition. A rewritten page is checked for its target keyword, for the question it should answer, and for whether a single passage from it still makes sense when an assistant quotes it alone.
How a project runs
Projects follow the Brilad HEO Frameworkâ˘:
- Weeks 1 to 2: the AI Search Audit, including crawler logs, rendering, schema and an AI answer baseline.
- Weeks 3 to 4: technical and entity fixes, such as robots.txt, llms.txt, connected JSON-LD and profile consistency.
- Weeks 5 to 8: rewriting priority pages so each section answers one question and adds first-hand information.
- Week 9 onward: tracking rankings, answer boxes and AI citations, and extending the work to new pages.
Frequently asked questions
Which service should we start with?
The AI Search Audit, in most cases. It shows whether the main problem is technical access, content, or how the brand is described across the web, and those need different work.
Can you work with our existing website and developers?
Yes. We can give your team a fix list, work alongside them, or make the changes ourselves.