Proving and planning the work: Search Console and GA4, dashboards, ROI models, monitoring and alerts, budgets, team skills and annual planning.
The GA4 settings that make SEO and AI traffic measurable: key events, an AI assistants channel group, Search Console link, 14-month retention, internal traffic filters and consent.
Rohit Bhisey ·
A B2B purchase now involves thirteen people inside the buying organisation and nine from outside it. Connecting your internal signals will not show you what those nine are being told, because a growing share of that research now happens inside AI assistants and leaves no signal to connect.
Rohit Bhisey ·
Knowing which accounts are worth winning, reaching the whole buying group, matching creative to the stage buyers are actually at, running demand creation alongside capture, and measuring against pipeline. What each capability fails to do alone, and the questions to ask before approving a campaign.
Rohit Bhisey ·
The trade-offs between an in-house SEO and GEO team and an agency, the questions that decide it, common hybrid models, and signs the current setup is not working.
Rohit Bhisey ·
Ten low-cost steps that give a startup search and AI visibility: a crawlable site, clear offer pages, visible founders, free tools, answer pages, one original asset, listings, reviews and a monthly check.
Rohit Bhisey ·
Five signals that show whether appearing in AI answers is building awareness: branded search, direct and AI referral visits, share of voice, self-reported attribution and surveys.
Rohit Bhisey ·
Why B2B dashboards start counting the buyer too late, what Google retiring four attribution models in 2023 tells you, how AI answers widen the gap when only 1% of people click a source inside a summary, and what to put on the report instead of clicks.
Rohit Bhisey ·
Go beyond Search Console's 1,000-row export: set up API credentials, run a Python script that pages through every query and page by day, and understand the data's limits.
Ashruba Pankhade ·
The six skills a marketing team needs for AI search, how to assess them, an eight-week plan using the team's own website, who owns what, and how to separate the knowledge that lasts from the part that changes every month.
Rohit Bhisey ·
A free baseline you can run in fifteen minutes: build a buyer question bank, test it on ChatGPT, Gemini and Perplexity, score the answers, check your footprint off your own site, and work out which of three problems you actually have.
Rohit Bhisey ·
A simple, defensible way to calculate return on SEO and GEO: choosing a baseline, counting incremental enquiries, converting them to profit, allowing for time, with a worked example.
Rohit Bhisey ·
A copy-and-fill brief for hiring a GEO agency, the questions that separate strong agencies from weak ones, red flags in proposals and a scoring table.
Rohit Bhisey ·
How to divide marketing budget between performance campaigns and SEO and GEO, based on speed, sales cycle, cost per lead and demand, with a test-and-learn approach.
Rohit Bhisey ·
A one-page monthly report for SEO and AI search: outcomes first, visibility trends against competitors, a short health check and three to five next actions.
Rohit Bhisey ·
A monthly process to see which competitors AI assistants name for your buyers' questions, which sources drive those mentions, and what to do about each one.
Rohit Bhisey ·
A step-by-step guide to a free Looker Studio dashboard that combines GA4, Search Console and your AI answer tests to report AI visibility, visits and conversions.
Rohit Bhisey ·
A step-by-step method to measure how often ChatGPT, Perplexity and Gemini mention your brand, using a spreadsheet and Google Analytics instead of paid tools.
Rohit Bhisey ·