Crawling, indexing, rendering, sitemaps, redirects, duplicate content, Core Web Vitals and the server-side work that decides whether a page can be found at all.
How to plan a new website's structure for search engines and AI assistants: buyer questions, topic hubs, URLs, a shallow hierarchy, navigation and links, page types and technical foundations.
Gunakesh Parmar ·
A tested Playwright script that compares raw server HTML with the rendered page for each URL, flagging content, links and headings that AI crawlers cannot see without JavaScript.
Ashruba Pankhade ·
How to manage thousands of redirects: status codes, rules against chains and loops, Nginx maps for large lists, and a tested script that checks every redirect after each deployment.
Ashruba Pankhade ·
What duplicate content is, why Google does not penalise it but it still costs you, the common types and their fixes, how to find duplicates, and how to handle syndication and scraped copies.
Gunakesh Parmar ·
A tested Python script that suggests missing internal links by comparing pages as vectors, what word matching misses compared with embeddings, and how to review and scale suggestions.
Ashruba Pankhade ·
The difference between 404s and soft 404s, where soft 404s come from, a tested script to find them, and rules by page type for out-of-stock products, expired listings and empty results.
Ashruba Pankhade ·
How to check the index status, coverage, canonical and last crawl of hundreds of URLs with the Search Console URL Inspection API, with a Python script and guidance on reading the results.
Ashruba Pankhade ·
A publishing checklist that gets new pages found quickly: internal links from often-crawled pages, sitemaps, IndexNow, selective indexing requests, server rendering and sharing.
Rohit Bhisey ·
Why sites that feel fast on laptops are slow on budget Android phones, how to test in realistic conditions, and the fixes that matter most: less JavaScript, right-sized images, fewer fonts and scripts.
Ashruba Pankhade ·
A checklist for mobile-first indexing: parity of content, headings, structured data, metadata, images and links, common mobile problems, and how to test what Google's smartphone crawler sees.
Gunakesh Parmar ·
A tested Python and pandas script that shows where Googlebot spends its crawls, how much goes to parameter URLs, which status codes it gets and which sitemap pages it never visits.
Ashruba Pankhade ·
What crawl budget is according to Google, which sites need to care, where crawls are wasted, how to keep important pages crawled, and what does not help.
Gunakesh Parmar ·
How to set and enforce a performance budget for a marketing site: which metrics to limit, Lighthouse CI assertions, real-user monitoring and a team process for new scripts.
Ashruba Pankhade ·
How hacks damage search visibility, a prevention checklist for access, software, configuration and backups, and the steps to recover and request a review in Search Console.
Ashruba Pankhade ·
How to build sitemaps for large sites: limits, splitting by type, sitemap index files, accurate lastmod, generateSitemaps in Next.js, image and video sitemaps, and monitoring.
Ashruba Pankhade ·
The accessibility fixes that also help search engines and AI systems: semantic HTML, headings, alt text, link text, captions, tables and keyboard access, with how to test them.
Ashruba Pankhade ·
Automated checks that stop SEO mistakes before release: a tested smoke-test script for key URLs, Lighthouse CI budgets, crawl comparisons and redirect tests.
Ashruba Pankhade ·
When to use robots.txt, noindex or a canonical tag, what each one actually does, and the common mistakes that keep unwanted pages indexed or hide pages you want found.
Ashruba Pankhade ·
A before, during and after checklist for redesigns, platform changes and domain moves that keeps search traffic: redirect mapping, content carry-over, staging traps and monitoring.
Gunakesh Parmar ·
How to stop filter combinations from flooding search engines with duplicate URLs, build indexable landing pages for the combinations people search, and handle pagination correctly.
Ashruba Pankhade ·
How to diagnose "Crawled, currently not indexed" on React and Next.js sites using Google's rendered view, match each symptom to its cause, and fix it.
Ashruba Pankhade ·
The exact internal linking rules behind brilad.com: hubs, pillars, guides, services and blog posts, and how to apply the same hub-and-spoke structure to any site.
Gunakesh Parmar ·
A step-by-step method to find pages competing for the same queries using Search Console and a spreadsheet, and a decision table for merging, refocusing or redirecting them.
Gunakesh Parmar ·
A step-by-step diagnostic for traffic lost in a Google core update: confirming the cause, finding the losing pages and queries, studying the winners and deciding what to improve.
Gunakesh Parmar ·
Why content in tabs, accordions and "read more" sections is invisible to many crawlers when it loads on click, and four fixes with code for HTML, React and Next.js.
Ashruba Pankhade ·
Fifty SEO audit checks for 2026 in seven areas, from crawling and rendering to structured data, AI search readiness and measurement, with the tool for each.
Gunakesh Parmar ·
How to tell genuine Googlebot, Bingbot and OpenAI crawler visits from impersonators using DNS checks and published IP ranges, with a free Python script for access logs.
Ashruba Pankhade ·
Five Cloudflare settings that can block ChatGPT, Claude and Perplexity crawlers even when robots.txt allows them, and how to allow AI search while keeping protection on.
Ashruba Pankhade ·