There is a search people make when a new page will not appear in Google: instant indexing sites, or sometimes top 30 sites for instant indexing. The results are lists of ping services, free URL submission directories and social bookmarking sites, usually published on a free blogging subdomain, with a promise that pasting your URL into thirty boxes will get it indexed today.
None of that works. Indexing is decided by each search engine, and the only submissions that reach them are the ones documented below. This article is the real list: every route that genuinely accepts a URL, who honours it, the published limits, and what each one does and does not promise. At the end there is a section on what does nothing, because the honest answer to the original search is more useful than another list of ping tools.
Everything here was taken from official documentation on 2 November 2026 and the sources are listed at the end. This is a reference we maintain rather than a post we wrote once, so the date at the bottom is the one that matters.
First, what submission actually does
A submission is a hint that a URL exists or has changed. It is not an instruction to index, and every engine says so in its own documentation.
Google states that requesting a crawl does not guarantee inclusion in search results, that crawling “can take anywhere from a few days to a few weeks”, and, importantly for the people pasting URLs repeatedly, that “requesting a recrawl multiple times for the same URL won’t get it crawled any faster”.
Bing states that “Using IndexNow does not guarantee that web pages will be crawled or indexed by search engines”, and adds that “every crawl counts towards your crawl quota”, so submission is not free from the engine’s point of view either.
Both statements point the same way. Submission closes the discovery gap, which is the delay between publishing and the engine finding out. It does nothing about the two things that actually decide indexing: whether the page can be crawled and rendered, and whether it is worth including. If a page is not being indexed and it has already been discovered, submission is not the lever. The diagnosis for that case is in how to fix crawled, currently not indexed on JavaScript sites.
Google: three documented routes, and one trap
URL Inspection, Request Indexing
The documented route for a single URL. You must be, in Google’s words, an “owner or full user of the Search Console property”. Google states plainly that “there’s a quota for submitting individual URLs” without publishing the number, and that repeat requests for the same URL do not speed anything up.
Use it for a genuinely important new or changed page, once. Do not use it as a daily routine, and do not use it at all for the bulk problem, because the quota exists and the tool is manual. For checking index status across many URLs rather than requesting indexing, the API approach in bulk index checks with the Search Console URL Inspection API is the correct tool.
Sitemaps
The documented route for many URLs. Submit the sitemap once in Search Console and declare it in robots.txt, then keep the lastmod values honest, because a sitemap that claims every page changed today teaches the engine to ignore the field. Google’s own page notes that sitemaps can carry “additional metadata about alternate language versions, video, image, or news-specific pages”, which is the part most sites never use. The structure for large sites, index files and the media sitemaps is in sitemaps that scale.
The Indexing API, which is not for your blog posts
This is the most widely misused thing in this entire subject, and the documentation could not be clearer. Google’s Indexing API quickstart states that it “allows site owners to directly notify Google when their job posting or livestreaming video pages are added or removed”, and that it “can only be used to crawl pages with” two content types: JobPosting, and BroadcastEvent embedded in a VideoObject.
That is the entire documented scope. It is not a general instant indexing endpoint. Despite that, a large number of tutorials, scripts and WordPress plugins marketed in India as instant indexing tools use this API to submit ordinary blog posts and product pages. Google’s own page warns that abuse of the API may lead to revoked access.
If your site publishes job listings or livestream video pages, the API is the right tool and you should use it. For anything else, the documented routes are URL Inspection and sitemaps, and a plugin that promises otherwise is asking you to use an API outside its stated purpose with your own credentials.
The sitemap ping endpoint is gone
The old trick of fetching a Google URL with your sitemap address appended, which many tools still perform in the background, no longer has a destination. Google published a post in June 2023 titled “Sitemaps ping endpoint is going away”. Any tool, plugin or script still calling it is making a request that achieves nothing. Declare the sitemap in robots.txt and submit it in Search Console instead.
Google and IndexNow
Google does not appear among the participating engines listed on IndexNow’s own documentation. Submitting to IndexNow is useful, as set out below, but it is not a route to Google, and any list that implies otherwise is wrong.
IndexNow: one submission, several engines
IndexNow is the one genuinely efficient mechanism in this area, and it is the closest thing to what the original search is looking for.
Its documentation lists six participating search engines, each with its own endpoint: Amazon, Bing, Naver, Seznam.cz, Yandex and Yep. There is also a global endpoint at api.indexnow.org, which routes rather than being an engine of its own. The documentation states that “You may submit your request to only one of the following participating endpoints”, and that “Each endpoint sends your submission directly to its respective search engine, and your submission will be shared across all IndexNow-enabled search engines”. So one call covers all of them.
The published mechanics: you can “submit up to 10,000 URLs per post, mixing http and https URLs if needed”, and you must prove ownership by hosting a key file, in the documentation’s words, a “UTF-8 encoded text key file {your-key}.txt listing the key in the file at the root directory of your website”. A keyLocation parameter allows other locations on the same host, though the root is strongly recommended. The API returns a 429 status for, as Bing’s page puts it, “Too Many Requests (potential Spam)”.
The right way to use it is automatically, on publish and on meaningful update, not by hand. Most content systems have a plugin that does it; for custom stacks the implementation is in how to set up IndexNow on Next.js and Laravel sites, and the concept itself is defined in our IndexNow glossary entry. Submitting unchanged URLs repeatedly is what the 429 is for.
Bing: three routes
Bing Webmaster Tools offers manual URL submission, and in January 2019 Bing announced Adaptive URL submission allowing sites to submit “up to 10,000 URLs per day, with no monthly quotas”, replacing an earlier limit of 10 URLs a day and 50 a month. The quota is per site and, in Bing’s words, “determined based on the site verified age in Bing Webmaster tool, site impressions and other signals”, with subdomains receiving quota at the domain level. Treat that figure as the announced ceiling rather than a guarantee for a new property, and check what your own account actually offers.
Beyond that, Bing accepts IndexNow, which is the route to use programmatically, and sitemaps in the usual way. Bing’s tools are the underused half of this work for most Indian sites, and the broader case for using them is in the Bing Webmaster Tools piece on this site.
The other engines
Yandex, Naver and Seznam.cz each operate their own webmaster console with its own verification and submission, and all three participate in IndexNow, which means an IndexNow submission already reaches them. Amazon and Yep also appear on the participant list. For most Indian businesses, setting up individual consoles for these engines is not worth the time; the IndexNow integration covers the submission side, and a console is worth adding only if a meaningful share of your traffic comes from that engine’s market.
Baidu operates its own webmaster platform and is not an IndexNow participant. If you are not targeting mainland China, it is not part of this work. If you are, that is a separate project with hosting and registration questions that go well beyond URL submission, and we have not verified its current published quotas for this reference.
The AI assistants: there is no submit button
This is the question behind a growing share of the searches, usually phrased as how to get my page into ChatGPT or how to submit my site to Perplexity. There is no URL submission endpoint for ChatGPT, Claude, Perplexity, Gemini or Copilot. No list of thirty sites changes that.
What actually governs whether an assistant can use your page is two things. First, whether its crawler can fetch and read the page, which is a robots.txt, rendering and blocking question rather than a submission one. The checks are in how to check if AI crawlers can access your website, the rendering trap is in rendered vs raw HTML, and the most common accidental blocker in India is covered in how to stop Cloudflare from blocking AI crawlers. Whether you should allow them at all is a real decision, set out in should Indian businesses block GPTBot.
Second, whether the page is in the search indexes those assistants retrieve from at answer time, which for several of them means the ordinary search engines above. That is the only sense in which submission touches AI visibility, and it is indirect.
The table
All figures as published in the official documentation read on 2 November 2026.
| Route | Reaches | Published limit | Use it for |
|---|---|---|---|
| Search Console URL Inspection | Quota exists, number not published | One important page, once | |
| Sitemap in Search Console and robots.txt | Standard sitemap limits | Every page, continuously | |
| Google Indexing API | JobPosting and BroadcastEvent in VideoObject only | Job listings and livestream pages only | |
| IndexNow | Amazon, Bing, Naver, Seznam.cz, Yandex, Yep | 10,000 URLs per request | Automatic submission on publish and update |
| Bing Webmaster manual submission | Bing | Up to 10,000 per day, adaptive per site, announced January 2019 | Bulk catch-up on a verified property |
| Yandex, Naver, Seznam consoles | That engine | Not verified for this reference | Only if that market matters to you |
| Baidu webmaster platform | Baidu | Not verified for this reference | Mainland China projects only |
| Google sitemap ping endpoint | Nothing | Retired | Nothing, remove it from your tooling |
What does nothing
This is the section the original search deserves.
Ping services. Tools that claim to ping dozens of engines and directories. The endpoints they call either never existed as indexing signals or, in Google’s case, have been retired. No current engine documents a ping route of this kind.
Free URL submission directories. Pages that accept your URL into a list. The list is a page on their site, not a submission to any engine. At best it is a low quality link, which is a separate problem covered in our piece on guest post marketplaces and Google’s policy.
Social bookmarking for indexing. Posting a link to a bookmarking site in the hope that a crawler follows it. Crawlers do follow links, so a link on a crawled page can aid discovery, which is why internal links work. A bookmarking profile with no traffic and no crawl priority is not a meaningful discovery path, and the family of sites sold for this purpose is the same family discussed in the link marketplace piece.
Paid instant indexing services. Gigs that promise indexing in hours. The ones that do anything at all are usually calling the Google Indexing API outside its documented scope, with the risk landing on your property, or simply submitting through URL Inspection on your behalf and charging you for it.
Submitting the same URL repeatedly. Google documents that this does not speed anything up. Doing it in volume is what quotas and 429 responses exist to stop.
Blocking and resubmitting, or noindex toggling. Occasionally recommended in forums. It wastes crawl budget and resets nothing in your favour.
What to do when submission is not the problem
In our experience the commonest real cause of a page not being indexed is not discovery at all. The page was found, looked at and passed over, or it was never reachable in the first place. Four things to check before touching any submission tool.
Is the page linked from a page that already gets crawled? An orphan page with no internal links is the single most common cause, and the fix is editorial rather than technical. Internal linking structure is in hub and spoke internal linking.
Is anything blocking it? robots.txt, a noindex left from staging, a canonical pointing elsewhere, an authentication wall. The decision guide is in robots.txt, noindex or canonical.
Does the page render for a crawler that executes no JavaScript? This is the common failure on React and Next.js builds, tested in the React and Next.js crawler test.
Is the site spending its crawl allowance on rubbish? Parameter addresses, soft 404s and duplicate paths consume the budget that should go to new pages. The diagnosis is in crawl budget explained and 404s and soft 404s at scale.
If all four are clean and the page is still not indexed, the honest answer is usually that the page is not worth indexing in its current form, which the discovery piece in how to get new pages discovered and indexed quickly works through.
A sensible order of work
- Declare your sitemap in robots.txt and submit it once in Search Console and Bing Webmaster Tools.
- Set up IndexNow to fire automatically on publish and on meaningful update, and nothing else.
- Keep lastmod honest so that the signal keeps its value.
- Use URL Inspection for genuinely important pages, once each, and never as a routine.
- Use the Indexing API only if you publish job listings or livestream video pages.
- Remove any sitemap ping calls, ping service integrations or instant indexing plugins from your stack.
- When a page is not indexed, run the four checks above before reaching for a submission tool.
If pages on your site are not being indexed and nobody can tell you why, get in touch.
Last verified: 2 November 2026. We review this page monthly because participant lists and quotas change.
Sources. IndexNow documentation and FAQ at indexnow.org, read 2 November 2026. Bing IndexNow getting started page at bing.com, read 2 November 2026. Bing Webmaster Blog, “bingbot Series: Get your content indexed fast by now submitting up to 10,000 URLs per day to Bing”, 31 January 2019. Google Search Central, “Ask Google to recrawl your URLs”, read 2 November 2026. Google Indexing API quickstart, read 2 November 2026. Google Search Central Blog, “Sitemaps ping endpoint is going away”, June 2023.