A 90-day AEO and GEO content plan works in three phases: in month one, fix access and measure where you stand, then rewrite the pages that matter most; in month two, build one complete topic cluster around your main service; in month three, publish something original that others will cite and start earning mentions. Each phase ends with a measurement checkpoint, so the next phase is based on data. The template below lays out the weeks, owners and outputs.
Before you start
- Pick one core service or product line to focus on for the 90 days. Spreading effort across everything produces thin results everywhere.
- Name owners: one person for content, one for technical fixes, one for measurement.
- Collect 15 to 25 real buyer questions from sales and support.
Month 1: foundation
| Week | Work | Output |
|---|---|---|
| 1 | Check crawler access, rendering and indexing | Fix list; see the AI crawler access checker |
| 1 | Record the baseline: buyer questions in each assistant, Search Console, analytics | Baseline sheet; see tracking brand mentions |
| 2 | Make company details consistent: website, profiles, directories, schema | Updated profiles |
| 2 to 4 | Rewrite the service page and the 3 to 5 pages closest to a buying decision | Answer-first pages with prices, process and evidence |
Checkpoint: AI search crawlers visiting with status 200, key pages indexed, baseline recorded.
Month 2: one complete topic cluster
| Week | Work | Output |
|---|---|---|
| 5 | Map the sub-questions for the focus service | Topic map; see query fan-out research |
| 5 to 6 | Publish or improve the hub page | Hub linking to every page in the cluster |
| 6 to 8 | Publish 6 to 8 pages answering the key sub-questions: cost, comparison, process, risks, choosing a provider | Cluster pages linked to the hub and each other |
| 8 | Publish one fair comparison page | See comparison pages |
Checkpoint: cluster pages indexed; first impressions for the sub-questions in Search Console; first changes in AI answer tests.
Month 3: original information and mentions
| Week | Work | Output |
|---|---|---|
| 9 to 10 | Create one original asset: data, a tool, a template or a tested method | A page others have a reason to cite |
| 10 to 11 | Update review and directory profiles that assistants cite for your category | Complete, current listings |
| 11 to 12 | Pitch the original asset to relevant publications and communities | See digital PR for AI visibility |
| 12 | Re-run the baseline tests and compare | 90-day report |
Checkpoint: share of voice and citations compared with the baseline; enquiries from organic and AI referrals; list of next topics.
A weekly rhythm that keeps it moving
- Monday: agree the week’s pages and fixes.
- Midweek: draft, review with the subject expert, publish.
- Friday: link new pages from existing ones, submit to IndexNow or request indexing, note progress.
What to expect at 90 days
Technical fixes and rewritten pages usually show in search and in AI answers that search the web within this period. Mentions on other sites and changes in answers based on training data take longer. The 90-day report should say which is which, and set the plan for the next quarter. See how long GEO takes.
Frequently asked questions
How many pages should we publish in 90 days?
Roughly 10 to 15 new or rewritten pages is realistic for a small team, if each is thorough. Fewer good pages beat many thin ones.
Can we run this for several services at once?
Only with separate owners for each. Otherwise, run one service per quarter.
Who should write the content?
Someone who can write clearly, working with the person who does the work. Expert review before publishing is what makes content credible.
Sources
- Google Search Central, “Creating helpful, reliable, people-first content”
- Google Search Central, “AI features and your website”