Wedding planners, decorators and event companies get found in search and AI answers when their site describes real events in words, not only photos, publishes packages with price ranges and what is included, lists the venues and cities they work in, and backs it with genuine reviews and consistent profiles on the wedding platforms couples use. Couples and families ask assistants questions like “wedding planner in Pune for a 300-guest Maharashtrian wedding with a set budget”, and the businesses named are those whose pages answer each part.
What couples and families ask
- Budget: what a full-service or partial plan costs for a given guest count
- Style and traditions: regional and religious ceremonies handled
- Location: city, venues, destination weddings
- Services: decor, catering coordination, entertainment, guest logistics
- Availability for specific dates, especially auspicious ones
Real event pages
| Include | Example |
|---|---|
| Type and style of event | Three-day Maharashtrian wedding with sangeet and reception |
| Venue and city | Named venue, Pune |
| Guest count | Approximate number |
| Services provided | Planning, decor, vendor coordination, guest hospitality |
| Highlights and challenges | What was special and how issues were handled |
| Photos with descriptive alt text | With the couple’s written consent and photographer credit |
Image-only galleries give search engines and assistants almost nothing to match. See the same principle for designers.
Packages and pricing
Publish packages with starting prices or ranges, what each includes, and what changes the cost: guest count, number of functions, venue and decor scale. Families shortlist by budget, and pages that avoid the question lose to those that answer it.
Venues and cities
Create pages for venues you work with often and for destination locations you genuinely serve, with practical details: capacity, logistics, seasons and what works well there. Avoid near-identical pages for every city, which count as doorway pages.
Platforms and reviews
- Keep complete, consistent profiles on the wedding platforms couples use in India, such as WedMeGood, with the same packages and details as your site.
- Google Business Profile for your office, with real photos and accurate hours.
- Ask couples for reviews after the event, mentioning the type of wedding and venue; never offer discounts for reviews.
Instagram and your site
Instagram is central for inspiration, but its posts are hard for search engines and assistants to use as sources. Link from Instagram to event and package pages on your site, where the full details live.
Corporate events
For conferences, product launches and offsites, describe events by format, size, city and outcomes, with clients’ permission, and publish the services and process for corporate clients separately from weddings.
Frequently asked questions
Should planners publish prices?
Ranges with what they include set expectations and bring better-qualified enquiries.
How do we show work without couples’ names?
Describe the event type, city, guest count and style without names, with consent for photos.
When should wedding content be published?
Before the season, since families plan months ahead. Keep packages and availability updated each season.
Sources
- Google Business Profile Help, “Tips to improve your local ranking on Google”
- Google Search Central, “Spam policies for Google web search” (doorway abuse)