EV makers, dealers, charging operators and solar installers sell to buyers who compare numbers: range, battery size, charging time, system size, savings and subsidies. They get found in search and AI answers when they publish those numbers with their basis, such as certified range or the assumptions behind a savings estimate, explain current government schemes accurately with dates, and back claims with certifications. Buyers ask questions like “rooftop solar for a 2 BHK in Pune, cost after subsidy” or “electric scooter with 100 km real range under a set budget”, and precise, honest pages are the ones assistants use.
What buyers compare
| Product | Numbers buyers look for |
|---|---|
| Electric vehicles | Certified range and real-world range, battery capacity, charging time by charger type, warranty, price after incentives |
| Chargers and charging networks | Power rating, connector types, locations, pricing per unit or per minute |
| Rooftop solar | System size, panel and inverter make, expected generation, cost, subsidy, payback period |
State the basis for every number
- Range: give the certified figure with the testing agency, and explain that real-world range varies with speed, load and weather.
- Savings: show the assumptions, such as electricity tariff, usage and fuel price, and let users change them in a calculator explained in text.
- Generation: base estimates on location and system size, with the source of solar data.
Numbers without a basis look like marketing and are less likely to be trusted or quoted. See first-party evidence.
Government schemes
Buyers ask about subsidies constantly, and schemes change. Explain the current schemes that apply, such as the PM E-DRIVE scheme for electric vehicles and the PM Surya Ghar Muft Bijli Yojana for rooftop solar, with eligibility, amounts, the application process and the date you last checked. Link to the official portal. Outdated subsidy information is one of the most common sources of wrong answers.
Certifications and approvals
- For solar, state whether modules are on the Ministry of New and Renewable Energy’s approved list where required, and whether you are a registered vendor for government schemes.
- For vehicles and chargers, state the relevant certifications and standards.
- Name installers and technicians with their training.
Avoid greenwashing
Claims such as “zero emissions” or “carbon neutral” should be specific and supported: say what is measured and how. Vague environmental claims can mislead buyers and fall foul of consumer protection rules on misleading advertisements.
Local presence
- Business Profiles for showrooms, service centres and installation offices
- Charging stations listed accurately on maps and charging apps
- Case studies of installations with permission: location, system size, generation and savings
Frequently asked questions
How often should subsidy information be updated?
Whenever schemes change, and at least monthly while they are active, with the date shown.
Should we publish real-world range if it is lower than certified?
Yes, with the conditions. Honest ranges build trust and reduce disappointed customers.
Do calculators help SEO?
They help users and earn links. Explain the method and an example in text, since crawlers cannot use the calculator.
Sources
- Ministry of Heavy Industries, PM E-DRIVE scheme
- Ministry of New and Renewable Energy, PM Surya Ghar Muft Bijli Yojana and approved lists
- Central Consumer Protection Authority, guidelines on misleading advertisements