Agriculture businesses, including seed, fertiliser and crop protection companies, farm equipment makers, agritech platforms and farmer producer organisations, serve farmers who search on mobile phones, often by voice and in Indian languages, as well as dealers and institutional buyers who search in English. Visibility depends on product pages that state crops, dosage or usage per acre, season, suitable regions and regulatory registrations, content in the languages farmers use, dealer information they can act on, and claims backed by trial data rather than promises.
Who searches, and how
| Audience | How they search | What they need |
|---|---|---|
| Farmers | Mobile, voice, Marathi, Hindi and other languages, WhatsApp, YouTube | Which product for which crop and problem, dose, price, where to buy |
| Dealers and distributors | Search and B2B platforms | Product range, dealership terms, availability |
| Institutional buyers | English search, AI assistants | Specifications, registrations, capacity, trial results |
Product pages
- Crops and problems addressed, in plain language
- Dosage or usage per acre, timing and method of application
- Suitable seasons and regions
- Pack sizes and prices or MRP
- Safety precautions and waiting periods, where applicable
- Registration details under the relevant law: for example, pesticides are registered under the Insecticides Act, 1968, fertilisers are regulated by the Fertiliser Control Order, 1985, and seeds by the Seeds Act, 1966
Claims need evidence
Yield or income claims should state the trial: crop, location, season, method and comparison. Unsupported claims mislead farmers, can breach rules on misleading advertisements, and are less likely to be trusted by anyone reading them, including AI assistants. Publish trial summaries as HTML pages. See first-party evidence.
Languages and formats farmers use
- Key pages in the regional languages of your markets, written natively. See Hindi and Marathi content SEO.
- Short demonstration videos on YouTube with captions in the same language, linked from product pages.
- WhatsApp support with answers drawn from your product pages; see WhatsApp chatbots.
- Fast, light pages that work on budget phones and slow networks.
Dealers
Farmers want to know where to buy. A crawlable dealer locator with pages by district or taluka, listing dealers, their phone numbers and products stocked, answers that directly. See the same approach for construction materials.
Advisory content
- Crop calendars by region and season
- Pest and disease identification guides with photos and treatment options
- Soil health and nutrient management guides, citing agricultural universities or ICAR research where relevant
Advisory content written or reviewed by agronomists builds trust with farmers and makes your site a source for agricultural questions.
Frequently asked questions
Do farmers really search online?
Many do, mostly on mobile, by voice and on YouTube, in their own language. Content designed for that behaviour reaches them.
Should agritech apps have a website?
Yes. App store pages are limited; a website with feature, crop and region pages can be found in search and read by assistants.
Can we mention specific pest problems and products together?
Yes, within the product’s registered uses. Recommend only uses the product is registered for.
Sources
- Insecticides Act, 1968; Fertiliser (Control) Order, 1985; Seeds Act, 1966
- Indian Council of Agricultural Research, published advisories
- Central Consumer Protection Authority, guidelines on misleading advertisements