How to build a topic map that shows search engines and AI assistants your depth on a subject: core topics, buyer questions, page types, internal links and publishing order.
Gunakesh Parmar ·
A page-by-page method for refreshing existing content: building an inventory, deciding to update, merge, redirect, remove or leave, what a real update includes, and how to measure it.
Gunakesh Parmar ·
The six skills a marketing team needs for AI search, how to assess them, an eight-week plan using the team's own website, who owns what, and how to separate the knowledge that lasts from the part that changes every month.
Rohit Bhisey ·
How Perplexity finds and cites sources, and six steps to become one of them: crawler access, citable sentences, freshness, ranking for sub-questions, presence on cited sites and measurement.
Gunakesh Parmar ·
How to earn accurate, relevant mentions in the publications and communities AI assistants read: finding targets, creating something worth covering, pitching and being a good expert source.
Rohit Bhisey ·
Which AI crawlers an Indian business should allow or block, by type of business, with robots.txt examples and the legal context in India.
Gunakesh Parmar ·
How visible dates, dateModified and sitemap lastmod work as freshness signals, what Google says about them, and when to update a page's date.