Performance Budgets for Marketing Websites
How to set and enforce a performance budget for a marketing site: which metrics to limit, Lighthouse CI assertions, real-user monitoring and a team process for new scripts.
Ashruba Pankhade ·
How to set and enforce a performance budget for a marketing site: which metrics to limit, Lighthouse CI assertions, real-user monitoring and a team process for new scripts.
Ashruba Pankhade ·
Short, self-contained definitions of 62 terms used in answer engine optimisation, generative engine optimisation and technical SEO, with links to in-depth guides.
Gunakesh Parmar ·
Why WordPress sites fail Core Web Vitals and how to fix them without stacking plugins: field data, server caching, fewer scripts, the LCP image, layout stability and JavaScript control.
Ashruba Pankhade ·
The pages, review profiles and documentation B2B SaaS companies need to be shortlisted by Google and AI assistants: use cases, integrations, pricing, comparisons and public docs.
Gunakesh Parmar ·
A practical SEO checklist for Laravel sites: URLs and redirects, titles and canonicals, JSON-LD, sitemaps with spatie/laravel-sitemap, rendering with Inertia, performance and proxies.
Ashruba Pankhade ·
A step-by-step guide to appearing as a source in ChatGPT search: OpenAI's crawlers, access, readable content, answering buyer questions, search visibility and measurement.
Gunakesh Parmar ·
What is and is not known about AI assistants citing LinkedIn, and an eight-week test plan to find out whether LinkedIn or your website earns citations for your topics.
Rohit Bhisey ·
How to find and fix slow Interaction to Next Paint on React and Next.js sites: measuring with attribution, shipping less JavaScript, transitions, splitting long tasks and taming third-party scripts.
Ashruba Pankhade ·
A monthly process to see which competitors AI assistants name for your buyers' questions, which sources drive those mentions, and what to do about each one.
Rohit Bhisey ·
Why content in tabs, accordions and "read more" sections is invisible to many crawlers when it loads on click, and four fixes with code for HTML, React and Next.js.
Ashruba Pankhade ·
How to earn accurate, relevant mentions in the publications and communities AI assistants read: finding targets, creating something worth covering, pitching and being a good expert source.
Rohit Bhisey ·
Fifty SEO audit checks for 2026 in seven areas, from crawling and rendering to structured data, AI search readiness and measurement, with the tool for each.
Gunakesh Parmar ·
A 100-point framework to assess how ready a website is for AI search, across crawler access, rendering, entity clarity, content, original information, off-site presence and measurement.
Gunakesh Parmar ·
A checklist for making Next.js sites readable by Google and AI crawlers: server rendering, the Metadata API, JSON-LD, sitemap and robots files, links, middleware and testing.
Ashruba Pankhade ·
How long GEO takes, stage by stage: crawler fixes in days, content changes in weeks, brand mentions and model updates in months, and how to judge progress.
Rohit Bhisey ·
Seven reasons ChatGPT leaves a company out of its answers, a test for each, and a free template for tracking AI mentions over time.
Rohit Bhisey ·
What really changes when you move from SEO to generative engine optimisation, what stays the same, and where to start, based on documentation from Google and OpenAI and published studies.
Gunakesh Parmar ·
We built the same page three ways and requested each as OpenAI's crawler would. Two versions sent almost no content. Here is the test, the results and how to fix it.
Ashruba Pankhade ·
How crawlers read your HTML, why semantic elements matter, the truth about text-to-HTML ratio, and a five-step machine readability test.
How sparse retrieval (BM25), dense retrieval (DPR), hybrid search and cross-encoder re-ranking decide which passages reach an AI answer.
Technical and enterprise SEO: crawl health, Core Web Vitals, site architecture and intent-based keyword mapping.