A simple, defensible way to calculate return on SEO and GEO: choosing a baseline, counting incremental enquiries, converting them to profit, allowing for time, with a worked example.
Rohit Bhisey ·
Fifty SEO audit checks for 2026 in seven areas, from crawling and rendering to structured data, AI search readiness and measurement, with the tool for each.
Gunakesh Parmar ·
How sparse retrieval (BM25), dense retrieval (DPR), hybrid search and cross-encoder re-ranking decide which passages reach an AI answer.
Why AI assistants state false things even when citing sources, what hallucinations look like for a business, and how to find and fix them.
Information gain, E-E-A-T, first-party evidence, source attribution, trust signals and writing passages that can be quoted accurately.