The trade-offs between an in-house SEO and GEO team and an agency, the questions that decide it, common hybrid models, and signs the current setup is not working.
Rohit Bhisey ·
Short, self-contained definitions of 62 terms used in answer engine optimisation, generative engine optimisation and technical SEO, with links to in-depth guides.
Gunakesh Parmar ·
Seven reasons ChatGPT leaves a company out of its answers, a test for each, and a free template for tracking AI mentions over time.
Rohit Bhisey ·
How knowledge graphs store facts as nodes and edges, how Google's Knowledge Graph and Wikidata work, and how to get your business represented.
What E-E-A-T means in Google's rater guidelines, why it matters to AI assistants, and a practical checklist for business websites.