The trade-offs between an in-house SEO and GEO team and an agency, the questions that decide it, common hybrid models, and signs the current setup is not working.
Rohit Bhisey ·
How to build sitemaps for large sites: limits, splitting by type, sitemap index files, accurate lastmod, generateSitemaps in Next.js, image and video sitemaps, and monitoring.
Ashruba Pankhade ·
How Indian law firms and advocates can build search and AI visibility within the Bar Council of India's rules: factual profiles, practice areas, legal explainers and a crawlable disclaimer.
Gunakesh Parmar ·
What Indian banks, NBFCs, fintechs and advisers need to rank and be cited: dated rates and fees, RBI, SEBI and IRDAI disclosures, expert content, calculators and consistent listings.
Gunakesh Parmar ·
The rules on company articles in Wikipedia and items in Wikidata: notability, conflict of interest, paid editing disclosure, and how to fix errors or add accurate, referenced facts.
Rohit Bhisey ·
A free baseline you can run in fifteen minutes: build a buyer question bank, test it on ChatGPT, Gemini and Perplexity, score the answers, check your footprint off your own site, and work out which of three problems you actually have.
Rohit Bhisey ·
What Pew's click data shows, how retrieval-augmented generation decides which sources an assistant credits, the four stages companies move through from absent to recommended, and the order of work that actually pays off.
Gunakesh Parmar ·
What Indian hospitals, clinics and health brands need to rank and be cited: verifiable doctor profiles, reviewed treatment pages, costs and insurance, listings, and compliance with advertising and data rules.
Gunakesh Parmar ·
Structure makes a page readable for AI assistants. It does not make the page worth quoting. How to find the original material only your company has, make it extractable, reinforce it across other surfaces, and measure whether assistants start naming you.
Rohit Bhisey ·
What Indian institutes and edtech companies need on course pages, portals and local listings to be found and recommended, and how to publish outcome claims that are accurate and compliant.
Rohit Bhisey ·
What Indian real estate developers need on project pages, portals and local listings to be found in Google and recommended in AI answers, including RERA disclosures.
Rohit Bhisey ·
A step-by-step guide to appearing as a source in ChatGPT search: OpenAI's crawlers, access, readable content, answering buyer questions, search visibility and measurement.
Gunakesh Parmar ·
A copy-and-fill brief for hiring a GEO agency, the questions that separate strong agencies from weak ones, red flags in proposals and a scoring table.
Rohit Bhisey ·
How to submit changed URLs to Bing and other IndexNow search engines from Next.js and Laravel, with working code, error codes and good practice.
Ashruba Pankhade ·
How to find which review platforms and directories AI assistants cite for your category, and how to build profiles and collect genuine reviews that make you easier to recommend.
Rohit Bhisey ·
How long GEO takes, stage by stage: crawler fixes in days, content changes in weeks, brand mentions and model updates in months, and how to judge progress.
Rohit Bhisey ·
Seven reasons ChatGPT leaves a company out of its answers, a test for each, and a free template for tracking AI mentions over time.
Rohit Bhisey ·
What really changes when you move from SEO to generative engine optimisation, what stays the same, and where to start, based on documentation from Google and OpenAI and published studies.
Gunakesh Parmar ·
Terms governing the use of the Brilad website, its guides and content.
The trust signals a business website should show, the ones that reduce trust, and how to offer risk reversal without false guarantees.
How knowledge graphs store facts as nodes and edges, how Google's Knowledge Graph and Wikidata work, and how to get your business represented.
How IndexNow notifies Bing and other search engines of changed pages, why Google does not use it, and how to set it up on WordPress.
What E-E-A-T means in Google's rater guidelines, why it matters to AI assistants, and a practical checklist for business websites.
Generative Engine Optimization: AI crawler access, entity grounding, citable content and AI citation tracking for ChatGPT, Perplexity and Gemini.
Technical and enterprise SEO: crawl health, Core Web Vitals, site architecture and intent-based keyword mapping.
How Brilad plans SEO, answer engine optimisation and generative engine optimisation as one four-phase process, what each phase covers, and what it cannot promise.
Gunakesh Parmar ·