Knowing which accounts are worth winning, reaching the whole buying group, matching creative to the stage buyers are actually at, running demand creation alongside capture, and measuring against pipeline. What each capability fails to do alone, and the questions to ask before approving a campaign.
Rohit Bhisey ·
How to audit and improve what people and AI assistants see for your company name: your website, profiles, knowledge panel, similar-name confusion, negative results and monitoring.
Rohit Bhisey ·
Structure makes a page readable for AI assistants. It does not make the page worth quoting. How to find the original material only your company has, make it extractable, reinforce it across other surfaces, and measure whether assistants start naming you.
Rohit Bhisey ·
How to divide marketing budget between performance campaigns and SEO and GEO, based on speed, sales cycle, cost per lead and demand, with a test-and-learn approach.
Rohit Bhisey ·