Results for “Growth marketing”

GEO or Performance Marketing? How to Split the Budget

How to divide marketing budget between performance campaigns and SEO and GEO, based on speed, sales cycle, cost per lead and demand, with a test-and-learn approach.

Rohit Bhisey · September 27, 2026

Measurement and Strategy

How to Calculate SEO and GEO ROI: A Simple Model

A simple, defensible way to calculate return on SEO and GEO: choosing a baseline, counting incremental enquiries, converting them to profit, allowing for time, with a worked example.

Rohit Bhisey · October 1, 2026