Search engines change their rules in a fortnight but their implications are felt for years. They are effective but increasingly complex. To optimize content and websites in order to comply with these rules in a quest to get the best ranking in Google searches is what defines the extensive work of Search Engine Optimization. SEO is an ongoing process unlike PPC. It is a long term process and when done correctly can give you great returns on your investment. The goal is to turn your website into a continuous source of leads and a recipient of increasing traffic of the right audience.
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