PPC was the best online business model ever created. When Google introduced this platform it changed the course of digital marketing.
PPC allows businesses to reach out to their target audience with precision, something which is unique to the digital platform. A PPC campaigns are usually short term and offers an alternative or parallel route with SEO which is more of a long term goal in getting leads. Moreover the choice of landing page, banners and type network plays an important role in determining the success rate of a campaign. While a well strategized campaign can reap significant benefits, a wrong campaign can lead to cash drain.
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