BrilAd provides extensive digital marketing courses in Pune. But before we can touch down on the details it is essential for a candidate to understand what digital marketing really is and its fundamental terms and angles.
For this purpose we at BrilAd took the initiative to first design a course material which helps cover the fundamental requirements to proceed further in training you in our comprehensive digital marketing courses in Pune.
So do you think you need this fundamental course or are you ready to move on to more advanced digital marketing courses ? Let us help you answer that.
First, what do you know about digital marketing in general ?
Do you think it is just a few fancy graphic posts in Facebook and a few clever tweets ? Or is running paid ads on Google and getting customers in a fortnight ?
Certainly digital marketing covers them both but to even get a single lead from Facebook or Twitter or for that matter Google Ads, there are a series of parallel activities to be done.
Here is a list of attributes that we cover as we train you in digital marketing fundamentals :
1.)Social Media marketing – What are basics to market in Facebook ? Is Twitter a better option for some businesses ? How to integrate marketing on both social media platforms to maximize results ?
2.)Email marketing – How to build effective newletters? What are the tools available online to build a newsletter from scratch? How to build an email bank and how to convert them into leads ?
3.)Landing Pages – What is a landing page? How is it different from any page in the website? What difference do call to action buttons make? What are the various sections of a landing page ?
4.)Content Writing – What are keywords in a content page? How to search for keywords? How to use keywords in a content and why are they needed ? How to make a content appealing to readers ?
5.)SEO – What is search engine optimization and why is it so important?How does it serve as an alternative to paid search through Adwords? What are the SEO techniques to get more website traffic ?
6.) Google Analytics -How do you know what digital marketing techniques are working and what are not ? How is the traffic segregated ? What is the reason why people are leaving you site too early ? And finally what steps can improve your site traffic by analyzing your site.
7.)Google Adwords – What is Google Adwords ? How does it work and what type of business can benefit the most from using it ? What are the key terms used in Google Adwords ?
A certificate in online marketing fundamentals paves the path for diving deep into further specializations. There is a chronic problem in the digital marketing industry today which is lack of candidates with 360 degree understanding of digital marketing. One may be an SEO specialist or social media or PPC or content, but unless they have a clear overview about the different branches of digital marketing they will not be efficient in team collaboration or team leadership.
It is for this reason that every firm today is looking for digital marketing candidates who to a certain degree are able to portray overall understanding of digital marketing. It often happens in digital marketing projects that a team is divided into small sections where each member focuses on their specific digital marketing role. However, when member of such a team understand what the other members are working on, team collaboration is seen at its best. Same is the requirement for a team leader where one with the complete knowledge of fundamental aspects of the industry will certainly be levied for the job.
Therefore online marketing fundamentals is essential for any candidate, whether they are already experienced in a specific branch or plan on future specializations in PPC, SEO, content etc.
BrilAd is proud in hosting some of the most esteemed entrepreneurs and successful experts in Onlne Marketing Fundamentals.
Our core team is divided in two – One for Digital Marketing ; Second for Web Development.
All our hosted lecturers have years of holding high level executive positions in their respective industries. It is for this reason that we say that BrilAd is a leader by experience. It is the collective knowledge of all our experts which makes BrilAd a unique platform for knowledge sharing and to bring about the best courses to generate industry-ready candidates.
Get in touch with us to know more about our core faculty and how they can help you materialize your dreams in the industry. Let’€™s connect!
Inquiry For Online Marketing Training :
Call us at : +91 08600102515
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