Home / Business / Kiran Global Chems ltd Expanded its Green Cement Product Portfolio by the Launch of Geocement

Kiran Global Chems ltd Expanded its Green Cement Product Portfolio by the Launch of Geocement

Kiran Global Chems ltd Expanded its Green Cement Product Portfolio by the Launch of Geocement

On January 2016, Kiran Global Chems Ltd, the flagship company of M S Jain Group, launched an environment friendly cement with patented technology under its brand name Geocement. It has a high life cycle and does not require water curing. In addition, the product also aims to attain maximum strength within seven hours. It uses slag, fly ash, and silica, that basically comes out as various industrial waste from other industries. The company is also focusing on investing around USD 28.64 Mn to establish manufacturing plants for this green cement. These plants were established in Tamil Nadu, Karnataka and Andhra Pradesh and is expected to produce 4 Mn tonnes of green cement per year in the next three years. The investment is made mostly from institutional borrowings and partly from internal accruals. The green cement segment revenue of the company is expected to stood at USD 286 Mn by the end of 2018-19. The company was founded in 1979 by Mr. MS Jain and has presence in India, UAE, Egypy, South Africa, Qatar, Malaysia and Saudi Arabia.

Analyst View:

Launch of Geocement will facilitate the company to cut down construction time and reduce carbon dioxide emission. The product mainly finds application in the construction industry and revenue from this product is expected to rise owing to the increase in building and construction activities followed by increasing awareness towards green building concept. The company focuses on selling this product in bulk through e-commerce as part of its key distribution strategy with an objective to increase its foothold in the global green cement market. Though the product price is higher compared to ordinary cement, the company with this new addition aims to reduce the finished building cost by 10 %. In addition, the company also claims that the turnaround time will be 50 % faster. All these factors are expected to drive the demand of Geocement in the upcoming years.

About Vivek Banik

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Vivek Banik is a vehement market research and consulting professional with an experience of 4 years in market research, client handling, team handling, forecast modeling, database handling and consulting. Vivek is responsible for supporting research analysts, senior analysts and research directors to improve and standardize excel models, supporting the input of data into a common database, and building and updating the next generation of dashboards for clients and internal users. Vivek’s vision is to simplify research findings by providing quantitative and qualitative analysis without compromising on quality. Vivek holds an MBA, with a concentration in Marketing, from Globsyn Business School, India and worked with leading market research companies. Vivek holds expertise in formulating business proposals for the clients, conducting market assessment studies, competitive intelligence, market entry strategies, predictive report writing etc. across varied domains like food & beverages, electronics and communication, consumer goods, chemicals and materials, automotive, technology and so on.

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