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  • Specialized course in marketing for mobile platforms
  • Detailed evaluation of various attributes of mobile marketing and best practices
  • Course best suited for candidates aspiring to work for mobile marketing firms
  • Mobile Marketing Training in Pune

    BrilAd provides an extensive series of course material and training in mobile marketing in Pune.

    But what has led digital marketing leaders like us to make serious commitments in the mobile domain ?

    The answer simply is that mobile platform has become as important and basic as internet. What was once a domain seen simply to be flooded with SMS ads have moved in to challenge the traditional digital marketing in desktop and laptops. Infact they are not just challenging traditional desktops, mobile platforms are winning.

    Satya Nadella, the CEO of Microsoft had stated that we are in the post-post-PC era. The post-PC era was that of laptops, and now we are in the age of even more mobility now that smartphones and tablets have taken the rein.

    Google CEO Eric Schmidt said that mobile marketing is so intense that even his firm is trying out new ways to cope up with this speed.

    Walk around an urban neighborhood and the facts will be clear when you may not see any people with their laptops on, but certainly with their eyes glued to their smartphones. How then can any industry ignore this platform of immense potential to make their advertisements visible to such an active audience ? Well they certainly don’t intend to and this is where mobile marketing is on the rise.

    Both search engine and social media sites have taken comprehensive steps to accommodate the ever increasing crowd of firms who want their ads to be visible on mobile devices. And this leads to significant changes in strategy and graphics to make this happen, even for advertisers as the rules here are quite different.

    Starting from banner sizes, call-to-action (CTA) extensions and location based results, everything gets refined in mobile ads. Ads are smaller yet more direct, CTA allows users to call the service or product provider at the click of a button and locations of users are far more accurate on mobiles. These form a formidable package for advertisers to explore and form a strategy.

    BrilAd teaches you the core difference between digital marketing in the desktop sphere and mobile marketing. We give you an in-depth understanding through specific case studies on how to best formulate the two strategies and more importantly, how to integrate and monitor them at the same time.

    If this interests you, feel free to give us a call to know more!

    Training Modules

    • Introduction to Mobile Marketing
    • Understanding Mobile Devices
    • Core Mobile Product and Service Offerings
    • Supplemental Products and Service Offerings
    • Mobile Advertising and Search
    • Incentives and Loyalty Programs
    • Combining Mobile with Other Channels
    • Mobile Marketing and Social Media
    • Location and Mobile
    • Mobile Rules and Regulations
    • Mobile Marketing Measurement and Analytics
    • The Mobile Website

    1 Month

    Every employer is aware of the growing reach of the mobile industry and they had directed their efforts into utilizing this platform quite early through SMS ads. However there has been a dramatic shift in the need to expand their marketing efforts as cell phones became smart phones.

    With this came the increased need for specialists laden with the knowledge of marketing specifically in this platform. Even Google is making its best efforts in making new alterations almost every second month to ensure that advertisement in mobile platforms increase with the same pace as people adopt this platform over desktop computers and laptops. It is well predicted that job opportunities in this field will increase even further as technology giants levy mobile over static platforms.

    Mobile Marketing is often simultaneously carried out with other platforms within the scope of digital marketing. It is therefore advisable for better resume leverage that a candidate should undertake other digital marketing courses simultaneously such as our Online Marketing Fundamentals.

    BrilAd is proud in hosting some of the most esteemed entrepreneurs and successful experts in Mobile Marketing.

    Our core team is divided in two – One for Digital Marketing ; Second for Web Development.

    All our hosted lecturers have years of holding high level executive positions in their respective industries. It is for this reason that we say that BrilAd is a leader by experience. It is the collective knowledge of all our experts which makes BrilAd a unique platform for knowledge sharing and to bring about the best courses to generate industry-ready candidates.

    Get in touch with us to know more about our core faculty and how they can help you materialize your dreams in the industry. Let’s connect!

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    INR.16000.00/- ($260.00USD)
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    Call us at : +91 08600102515

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