Smartphones have revolutionized the idea of mobile marketing. What used to be a series of text ads which most users would ignore and delete, has today turned into a multi-billion dollar industry for marketing. The change is so extensive that Google and other advertising platforms are struggling to find new ways to use mobile as a platform to advertise as people are increasingly switching from viewing content on desktops to mobile devices.
All leading technology firms predict that by 2017, mobile platforms will have surpassed desktops as the dominant source for users to view web content.
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